Improve Your Advertising Technique With Email Marketing

Email marketing is an essential tool for businesses. This is often considered a not so important form of advertising however, when understood it can be one of the most beneficial marketing techniques for your company. Whether you’re a start-up company or a global corporation, you’ll certainly see the benefits of email marketing.

So, what are the benefits?:

Firstly you will be able to market your business for a lot less money. Newspaper advertisements, billboards, television and radio slots will cost a vast amount of money. By creating a personalised email filled with information regarding your company, you are able to market more of your assets rather than attempting to cram information into one newspaper advert.

Email is instant, anybody knows this. Once the outline of the email has been formatted, it takes one click for the message to reach the recipient. This is a great way to remind current customers or new customers of any time sensitive offers you are offering. Also, virtually everybody nowadays has their emails sent through to their phones, so you don’t have to worry about people not seeing your campaign.

With email marketing you are able to make it as visually pleasing as possible. No matter who you are targeting, everybody loves a little aesthetics. This will be the first thing that people will see so it has to be of the highest quality with clear, concise and informative.

Email marketing will reach anybody anywhere. With one click of a button the email can be sent to an in-box anywhere in the world. This drastically broadens your audience and target market, it will also allow you to assess what areas of the world, country or county prefer what.

The great thing about an email is that the recipient can forward or send the email to their friends and family. This is the best free advertising your company could possible get!

By investing your time in email marketing, you will be able to gather information about your customers. By offering a short online survey you can gain quick and accurate information in bulk, this will allow you to amend your future email campaign. You can also learn what sort of things a particular customer likes, only sending them emails surrounding appropriate items or information. This will definitely attract their attention.

Email marketing is something that every company should have invested their time in. Businesses should be moving along with the fast paced world of technology; taking advantage of it wherever possible.

Three Successful Advertising Techniques to Consider Before You Launch Your Information Product

Launching an information product doesn’t happen in a vacuum. In order to be successful and drive traffic and profits, you want to explore all the marketing and promotion opportunities available to you as a marketer.

One such marketing and promotion tactic you may consider is advertising. While there are many different types of advertisement campaigns and tactics available, there are three primary tactics internet marketers turn to. You can use these advertisement types to market your information product yourself, or you can create them for your affiliates to use.

Here are three advertising techniques to consider before you launch your information product:

#1 Pay Per Campaigns

There are a number of different types of Pay Per Campaigns. Pay per click means you pay each time someone clicks on your advertisement. Other options are Pay per view or exposure.

While Google is the primary service business owners turn to for pay per click advertising, there are other options. Facebook and other social networking sites offer services as do other search engines.

Regardless of the type of Pay Per campaign you decide on and where you advertise there are a few keys to success. Experts have found the following PPC formula to be effective.

• Headline with keywords
• Benefit
• Offer/call to action
• URL (Relevant to the offer).

Note: Many PPC services also enable data, strategic planning devices and tools like graphics to help you maximize your return on investment. Carefully plan your PPC campaign for maximum results.

#2 Banner Ads

Despite the naysayers, banner ads are still effective. They’re also a handy tool to give your affiliates to promote your information product. The key to a successful banner ad is:

• Positioned on relevant and quality (read high traffic) websites.
• Your banner ad needs to have a compelling headline
• It also needs to stress the benefits and your offer

#3 Text Ads

Text advertisements have been proven to be more effective at inspiring click throughs than banner advertisements. However, like a banner advertisement, the effectiveness largely rests on where the text ad has been placed.

Be sure to position your text ads in relevant newsletters, on compatible websites and web pages. Consider also placing them on quality classified ad sites to drive qualified traffic to your sales page.

The key to a successful advertising campaign depends on two key ingredients. The first ingredient is a plan. Advertising isn’t something you can just “wing”. The second ingredient is a system to test and track your advertisement for success. Test the key elements including your headline, call to action, and your offer. With the right approach, you can use advertising to boost your information product launch to instant success.